Master chefs and culinary artists are inspired by their gardens, farms, greenmarkets, & artisanal food makers. Author Leeann Lavin has written a book about the nexus of garden art and culinary art. The blog chronicles the process of producing the first-in-a-series-book: The Hamptons & Long Island Homegrown Cookbook & explores the exciting, burgeoning farm to table movement, food, and local, seasonal, delicious ingredients.
Thursday, May 3, 2012
The Next Chapter starts for The Hamptons & Long Island Homegrown Cookbook
Just in time for the "silly season" of planting gardens and preparing for summer holidays "on the Island," the next phase -- or chapter -- in producing the book is that we are moving into the marketing arena…
This is quite a story unto itself - another world, really.
After a few aborted attempts for a teleconference with the
publisher’s marketing and public relations top-rate team, we finally all
The template they have in place to reach our reader audience
– you! -- for The Hamptons & Long Island Homegrown Cookbook is a winning
combination of local and national news outreach – all the way to Canada!
Radio and print and online will be targeted with the good food
They sent me the news release for review and edits and that
will be sent out next week to the press in a “media blast” according to Dylan
Miller, the PR pro.
According to Steve, the publisher’s marketing guru, advertising
is being put into place for the Hamptons jitney, and local news media, including
the much loved and widely read, Dan's
Lindsay Morris, Lindsay Morris photography, a
masterful photographer who contributed greatly to the Homegrown cookbook is also
the magazine’s artful photographer, bringing all the stunning charm and beauty
of the sea and farms and restaurants to the pages of this award-winning
And Brian Halweil, the editor of the magazine – and the
publisher of Edible Manhattan and Edible Brooklyn wrote a thoughtful Forward
Hamptons and Long Island Homegrown Cookbook.
So Edible East End
feels like an extended sibling of the Long Island food family.
I am very excited that we are looking to produce and work
with YouTube for online video advertising.I had some preliminary, informational talks with them back in March and
I liked what I heard.Plus, I have some
video I took on-site with some of the chefs and their growers at the time of
the book’s photo sessions.
Today’s meeting went very well.
Stay Tuned for YouTube!
I have to change the book’s Facebook page… Facebook would
not let me rename a page they’d given me for my blogs.However, the placement is not intuitive – one
wouldn’t find it just by search, so I have to bite the bullet and redo it.
I am reaching out to a former colleague who is quite active
with Slow Foods and OFA on Long Island, so we can coordinate some events
hopefully.Working on that.
The plans are to hold events in local bookstores and in the
My main focus is to produce the PowerPoint presentation for
these events and for the big launch on May 16th at the 92nd
And then I just learned this week that my love, George, from
the Horticultural Society of New York has so graciously invited me to talk and
do a reading!HSNY
That is now scheduled for June 14th – right after
the Homegrown book hits bookstores on June 5th.I am so humbled and naturally over the moon
about this opportunity to talk to my hort friends. I am giddy about it, really.
I love HSNY and have attended many an
excellent talk there – they produce an outstanding event program line up – and
to be part of this excellence is just unbelievable.
I have the basics and the text for the PowerPoint but want
to add oodles of images and some of the video I took on –site during the photo
Then, EunYoung Sebazco – the “PowerPoint Princess” – and genius
of all things design and visual – has graciously offered to help me produce a
presentation that will make the audience “weep” with visual delight! EunYoung Randall's Island Rice
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