Just in time for the "silly season" of planting gardens and preparing for summer holidays "on the Island," the next phase -- or chapter -- in producing the book is that we are moving into the marketing arena…
After a few aborted attempts for a teleconference with the
publisher’s marketing and public relations top-rate team, we finally all
connected!
The template they have in place to reach our reader audience
– you! -- for The Hamptons & Long Island Homegrown Cookbook is a winning
combination of local and national news outreach – all the way to Canada!
Radio and print and online will be targeted with the good food
news.
They sent me the news release for review and edits and that
will be sent out next week to the press in a “media blast” according to Dylan
Miller, the PR pro.
According to Steve, the publisher’s marketing guru, advertising
is being put into place for the Hamptons jitney, and local news media, including
the much loved and widely read, Dan's
Papers
And of course, Edible
East End magazine, the local food and drink publication.
Lindsay Morris, Lindsay Morris photography, a
masterful photographer who contributed greatly to the Homegrown cookbook is also
the magazine’s artful photographer, bringing all the stunning charm and beauty
of the sea and farms and restaurants to the pages of this award-winning
publication.
And Brian Halweil, the editor of the magazine – and the
publisher of Edible Manhattan and Edible Brooklyn wrote a thoughtful Forward
for The
Hamptons and Long Island Homegrown Cookbook.
So Edible East End
feels like an extended sibling of the Long Island food family.
I am very excited that we are looking to produce and work
with YouTube for online video advertising.
I had some preliminary, informational talks with them back in March and
I liked what I heard. Plus, I have some
video I took on-site with some of the chefs and their growers at the time of
the book’s photo sessions.
Today’s meeting went very well.
Stay Tuned for YouTube!
I have to change the book’s Facebook page… Facebook would
not let me rename a page they’d given me for my blogs. However, the placement is not intuitive – one
wouldn’t find it just by search, so I have to bite the bullet and redo it.
Sigh.
I am reaching out to a former colleague who is quite active
with Slow Foods and OFA on Long Island, so we can coordinate some events
hopefully. Working on that.
The plans are to hold events in local bookstores and in the
chef’s restaurants.
My main focus is to produce the PowerPoint presentation for
these events and for the big launch on May 16th at the 92nd
St Y!
And then I just learned this week that my love, George, from
the Horticultural Society of New York has so graciously invited me to talk and
do a reading! HSNY
That is now scheduled for June 14th – right after
the Homegrown book hits bookstores on June 5th. I am so humbled and naturally over the moon
about this opportunity to talk to my hort friends. I am giddy about it, really.
I love HSNY and have attended many an
excellent talk there – they produce an outstanding event program line up – and
to be part of this excellence is just unbelievable.
I have the basics and the text for the PowerPoint but want
to add oodles of images and some of the video I took on –site during the photo
shoots.
Then, EunYoung Sebazco – the “PowerPoint Princess” – and genius
of all things design and visual – has graciously offered to help me produce a
presentation that will make the audience “weep” with visual delight! EunYoung Randall's Island Rice
Paddy news Blog
And
We will do that Tuesday I hope, as the James Beard Awards
are on Monday, May 7th I just learned, and I need to cover that food
news event.
The template for my food talks is taking shape and looks
like it will be like this:
·
My presentation overview that tells the story of
the making of the Homegrown book – and there are some very good tales to share!
·
The interest and importance of homegrown, local
food
·
How I found the master Homegrown chefs and the
growers and food artisans who inspire the chefs. The growers include oyster and honey and
mushroom growers, duck and tomato farmers and vintners
·
A reading or two of a chef’s profile and their
grower
·
A chef or two – will cook a recipe from the book
·
The grower will talk about their craft and
dedication
·
And Tastings!
We get to sample the amazing food cooked up by the amazing, talented
chefs
·
Followed by a book signing (I have to get that book-selling app for my
iPhone. I’ve seen them at the
Greenmarket – the farmers use them. Very elegant solution.)
So The Hamptons and Long Island Homegrown Cookbook is now available
on Amazon and Barnes & Noble (at a limited, reduced price, I’m told) and
ships on Saturday, May 5th.
Wow!
To pre-order
my book The Hamptons & Long Island Homegrown Cookbook
At
B&N, Amazon:
or
I still have to produce the Barnes & Noble Author’s
page, but I did do the Amazon one.
Take a look here.
It’s a work in progress but looks good, I think.
Amazon Author’s Page: Amazon
Author Page Leeann Lavin
You will see the 92nd St Y event listed there too
-- along with my blogs, available on Kindle J
I have been working with the Y to produce the posters and
on-line news announcements. And with the chefs and the farmer, to coordinate
and prepare for the event.
The two chefs from the Hamptons and Long Island Homegrown
Cookbook that will join me at the Y are:
Chef Deborah R. Pittorino
Executive
Chef and Gardener at Cuvée at The Greenporter Hotel on the North Fork of Long
Island’s wine country, and locavore food and wine blogger, www.seasonedfork.com
Chef Jason Weiner
Executive
Chef and Proprietor of Almond, an American bistro with locations in Manhattan
and Bridgehampton, New York. www.almondrestaurant.com
And Jennifer Pike,
Pike Farms, www.pikefarms.com from Sagaponack.
Not a moment to spare.
And it’s garden-planting season, too!
Cheers.
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